We use our expert understanding of the latest technologies to identify the solutions that will keep your business secure and compliant. By doing so, we are confident that we can help you navigate the evolving challenges of modern IT.
Working as an extension of your team, we make your IT challenges our own - consulting with you to fully understand your requirements, so that we can deliver the solutions that fit your exact needs.
As a trusted, accredited supplier with years of industry experience, our insights and expertise are second to none. And because we have developed such close ties with our technology partners over those years, we are uniquely positioned to both support and deliver the products that we recommend.
We provide a comprehensive range of consultancy, training and support services to complement the transformative solutions that we deliver to our clients. And with a personal and dedicated approach, we offer free, first-line, UK-based technical support to those who use our key products.
We are not a fan of the bigger players in this industry. We firmly believe in delivering a personalised service and building strong relationships with our customers, getting to know you and your unique challenges.
Our customers are not just another account number. You will be matched with an attentive, experienced and knowledgable account manager.
Whilst larger IT resellers can be slow and bureaucratic, we respond quickly with minimal red tape.
You can deal directly with experienced professionals, not a revolving door of account managers.
When issues arise, our team acts quickly rather than passing the problem around different departments.
Whilst we have a broad range of products, we have a carefully selected set of key products, which we truly understand.
We provide in-depth technical knowledge and practical support beyond just sales.
Our team each has 15-25 years of experience, ensuring customers get advice they can trust.
Larger resellers follow rigid processes, while we can adapt to your needs.
We work to add value, acting as an extension of your team.
Our customers benefit from consultative sales, rather than a pushy, volume-driven approach.
Larger players prioritise vendors that bring them the highest revenue.
We carefully select products that challenge the market on price, functionality, service and meet our customers' needs.
You get solutions that genuinely fit your needs, not just those with the biggest margins for us.
Our business is built on trust and reputation, not mass-market sales.
We provide technical services such as installation, configuration, and training, ensuring customers get the most from their investment.
Every sale matters to us, so we go the extra mile to keep our customers happy.
Managing Director
Neil is a 25 year veteran of IT solution sales, 22 years of which have been spent in leadership roles. Before all of this, though, he explored the world during a 12 year stint in the military and started designing websites and web applications, during cold Canadian winters way back in 1995.
With no appetite for football, Neil's favourite pastimes including mountain hiking, weekend walks in the Cotswolds, bashing out 80's tunes on his synthesiser and occasionally flying his many drones.
Sales Director
James has over 31 years of experience in media and IT sales, 24 of which have been in a variety of roles at PNL Tools/Armstrong.
His in-depth commercial knowledge, and broad high level product knowledge, is a constant source of invaluable insight for our clients and for the Armstrong team.
James is a bleeding-heart Spurs supporter.
Technical Manager
With over 20 years of IT experience, Paul is all things technical at Armstrong, advising and supporting our customers, delivering Professional Services and keeping Armstrong alive technically.
With such a wealth of experience and expertise, even our technology partners ask him for advice!
Paul is a die-hard Wolves fan.
We ask every member of our team to select a charity, that is personal to them, for Armstrong to support.
